The poetry of flowers

These intoxicating flowers are what the perfumes of Au Pays de la Fleur d'Oranger are made of. Their creator, Virginie Roux, works tirelessly through the range of what they allow — inviting into each of her creations the flowers of the Pays de Grasse she loves so much.

She writes in the language of jasmine, rose, orange blossom, iris, lavender.

The land is where the history of growing flowers for perfume takes root. This craft, which makes the most of nature, passes from one generation to the next, to the delight of perfumers and of those who own these marvellous elixirs.

flower photographs @Geneviève Juge